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Pentagram for BankUnited

A nice rebrand by Pentagram partners Luke Hayman and Paula Scher for BankUnited. “The designers have created an abstract symbol called “the bridge,” based on the curving forms of the letters B and U. The icon is inspired by the causeways of Miami, but also represents a bridge between south and north, local and global, today and tomorrow, now and the future. The identity captures the aspirations of both BankUnited and its customers.”