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Cinram 2011 Rebrand

Via Interbrand/Canada: “How do you breathe new life into a tired B2B brand leader in a mature manufacturing category? For 40 years, Cinram has manufactured and delivered packaged media solutions such as new release DVDs, CDs, audio books and video games to retailers for its customers in the home entertainment industry. Our challenge, create a brand that expresses Cinram’s transformation into a global supply chain solutions provider.”