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Weird Rules of Creativity

Via Behance 99%: “Ten years ago, Stanford professor Robert I. Sutton wrote a book on how to manage for maximum creativity called Weird Ideas That Work. After studying some of the most innovative people and companies, Sutton concluded that what is right for routine work is consistently wrong for creative work. The best way to manage for creativity, he discovered, is to simply take every tried-and-true management trope and do the opposite. Armed with this epiphany, he laid out his ;Weird Rules of Creativity.’”