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What is MagCloud?

MagCloud’s service from HP is bringing formerly digital-only publications (like Lonny, pictured) to the realm of on-demand printing, for what seems like a reasonable price. Via their website, publishers upload PDF documents, and receive a printed, bound proof. MagCloud charges 20 cents per page and the publisher sets a price for sale beyond that. When the issue is published, people can buy it on the MagCloud website and it ships to them directly.