Your guide to the worlds of design, advertising, culture and technology.
Target’s Rube Goldberg Machine
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Check out Target’s version of a Rube Goldberg-like machine. Constructed completely from Target products, the iconic red shopping cart kicks off the chain reaction. It took a group of engineers 31 days to complete the machine, from concept to shoot. And after 41 takes, they finally caught the one shot on video.

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