Your guide to the worlds of design, advertising, culture and technology.
Gap / Be Bright

Via PopSo: “Gap is preparing to meet spring in an optimistic mood. Its new global marketing campaign called ‘Be Bright’ expresses vibrant and positive attitude to life, bringing colored denim and khakis to the stores worldwide. Developed in partnership with Ogilvy and AKQA, the campaign is based on Gap’s collaboration with six established fashion and lifestyle blogs including Refinery29, WhoWhatWear, FabSugar, Lookbook, Rue and MOG.”