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Microsoft’s New (Old?) Logo
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Via Brand New: “Microsoft made its biggest move yesterday, with the introduction of the new logo, to transform its identity and its perception among consumers. The new logo was designed internally but is reflective of the involvement of outside consultancies that have been helping Microsoft reshape many of its brand touchpoints.”

Separately, the LA Times has an interesting piece suggesting the new logo references a logo used from the company’s Windows 95 era.